Life Beyond Logos (QLD)
Date: 2nd August 2012
A talk by Mike Rigby, Creative Director, Interbrand Australia
Interbrand was founded in 1974 when the world still thought of brand as just another word for logo. In the years since, that view of branding has shifted dramatically. A brand is now recognised as a company's most valuable business asset. It is no longer just the responsibility of a marketing department – but every single part of a business. From the shop-floor to the boardroom table, and every step in-between.
Join internationally awarded Graphic Designer Mike Rigby, as he discusses the power and importance of this shift. He’ll share his belief that design and branding can, and should, be a transformational force – not simply a lick of paint. That it can reshape businesses, challenge perceptions, unite culture and on occasion, change the world.
Venue: The Edge, State Library of Queensland, Stanley Place, South Bank
Cost: AGDA members $15, Student members FREE, Guests $30, Student guests $10